In recent years, the world has witnessed a significant increase in rare earth metal prices, particularly lithium, a key component in the production of batteries and other technologies that form the backbone of the modern economy. Russia, possessing substantial reserves of this valuable resource, stands on the brink of a new industrial race. Amid the rapidly growing demand for lithium, the country is actively developing its extraction and production to secure leading positions in the global market. In this article, we will explore how Russia plans to implement this ambitious project, the investments and technologies that will be involved, and the prospects that open up for the domestic economy amid global competition for "white gold".